lululemon

(

2022

)

Description

I worked with Monday Creative on multiple seasonal campaigns for the globally-recognized lululemon brand.

I had the responsibility of ideating and executing asset designs, managing contractors, leading presentations, facilitating feedback from multiple stakeholder voices, and finally delivering hundreds of assets spanning every one of lululemon’s brand touchpoints—email, web, social, paid, and in-store.

Client:

Monday Creative

Service:

Campaign

Date:

Apr 2022

No items found.

Credits

SP22:
‍
Talent: Bianca Davies, Lyric Mariah, Trenton Merrill, Jade Turner Úbeda, Sun Greene, Hayley ashton, Megan Renee, Monica Majak, Adrain Burgos, Matt Meinhardt
Casting: Amanda Munoz
Trainer & Spotter: Breezie Jordan
Stylist: Heji Rashdi, Becca McCarthy
HMU: Crystal Liz
photography: Steven Counts
1st & 2nd Assist: Eric Larson, Adam Mtijasevic
Digitech: Merlin Viethen
Retouchers: Andrea Leask, Allison Kiloh, Sonia Bazar
DP: Jeremiah Pitman
Lighting: Primary Imaging (Vancouver)
AC: Paul Deroio
Camera PA: Jon Vogt
Editor: daev
Producer: Ryan Holt (Kindly Productions) Robyn Farnham (lululemon)

Graphic Design: Nicole Shewchuk, Cheyenne Manning, Anais Favier
Copywriter: Stephanie Elmitt, Ashley Jardine
Direction: Ryan Romero
w/ mondaycreative.co

‍

SP21:

‍
Talent: Kaya, Shayla, Cassandra, Sang (Vancouver); Skye, Stephen, Evonique, Vivica, Justin (LA)
Casting: Amanda Munoz (lululemon)
Styling: Hillary Russel, Courtenay Cho, Daniel Hardy (lululemon)
HMU: Maxine Munson, Erin Klassen (Vancouver), Crystal Liz (LA)
Photography: Jeremy jude lee (vancouver), Brad torchia (La)
DoP: Bryn McCashin (Vancouver), Dan Dealy (LA)
Lighting: Primary Imaging (Vancouver)
Digitech: Mackenzie Walker (Vancouver), Stowe Richards (LA)
Editing: David Trevail
Production: Alice Best (Vancouver), Natalie Mattozzi (LA)

Graphic design: nicole shewchuk
Copywriter: Lindsay WHite
Direction: Ryan Romero
w/ mondaycreative.co

‍